Innovation and Design Strategy - Free Essay Example

Sample details Pages: 5 Words: 1491 Downloads: 1 Date added: 2017/09/11 Category Advertising Essay Did you like this example? Samsung Electronics: Innovation and Design Strategy Introduction: The case study commences with the integration of innovative design and brand management by Samsung Electronics which started a new trend in the electronics industry. As discussed in the case, initially Samsung was not much popular and lacked design identity but later it relocated itself by: * Improvement in the product development processes * Increasing their investments in RD and product design i. e. Don’t waste time! Our writers will create an original "Innovation and Design Strategy" essay for you Create order RD globalization. * By adopting right innovation strategies. By mastering the less tangible, more intuitive qualities of superior design. * By diversification of products and step by step or continual improvement. * Implementing Global localization strategy. * Achieving Vision of leading in digital convergence by using e-processes (electronic integration of processes by going online). All these methods were implemented by Samsung in order to improve its productivity and to gain competitive advantage over its competitors like LG Electronics, Sony, Apple Computer Inc. , etc. Despite this, Samsung is facing the challenge to stay ahead in competition in the near future. Consumer electronics industry is facing a tough competition and the need of the hour is to optimize the R D costs, having relevant information regarding the IPR (Intellectual Property Rights) while design outsourcing and using appropriate product design followed by appropriate market strategy. Case Analysis: As mentioned in the case, the background of Samsung can be discussed in a tabular form: * Started by Byung-Chull Lee in 1939 as an exporter of agricultural products. | * Samsung Electronics established in 1969 followed by product diversification. * Strategic Joint Ventures with NEC, Sanyo and Corning Glass work in 1970| * Brought 50% stake in Korea Semiconductor Inc. | * Acquisition of Korea Semiconductor Inc. in 1978 followed by the successful implementation of reverse engineered product design| * Vertical integration by developing their own IC’s DRAMS(Dynamic Random Access Memories in 1985 | * Focus on qualitative growth than quantitative growth in 1990| * Loosening of import restrictions by South Korean government| And Samsung achieved price competitiveness in 1991. * In 1992, Samsung established RD center in European markets. | * In 1994, Samsung established RD center in US markets. | * In 1997, Samsung cuts its Korean and overseas workforces due to Asian Financial crises. | * In 1999, Samsung was regarded as world’s premiere consumer goods and services industry By Forbes. | * In 2000, Samsung embarked vision to convert itself into a Digital- e company. | * Increased design staff and RD in 2004| In 2005, Samsung increased its design budget by 20%-30%| * In 2006, Samsung registered 17,377 patents worldwide| * In 2007, Samsung held dominant worldwide market share| Samsung Electronics’ integration of brand management, product design and investment in RD provided them advantages over its competitors. Hence, they improved step by step with the product diversification, Mergers and Acquisitions, vertical integration and implementation of new technology. They were aggressively involved in marketing and improving their brand image in the minds of their customers. The Samsung’s learning and leveraging matrix can be explained as: Dedicated business units e. g. Informal technology transfer | New venture department or division, e. g. †skunkworks( Investments in RD’s)| Independent business unit, e. g. Predivestment or potential spinout| Direct integration or business team ( Vertical Integration by developing their own IC’s)| Low Leveraging existing competencies High Innovation and product Design at Samsung Electronics Samsung Electronics leading position was contributed by the enlisted factors: * Creative people in the organization which contributed in the development of technology. * Co-operation between the business partners throughout the supply chain * Firms ability in exploring end penetrating into the new markets * Speed of innovation and product development. Along with this Samsung also increased the investments in their RD centers. After doing the trend analysis for the Exhibit 3 which shows the Samsung RD budget and percentage sales, We arrive at the conclusion that the Samsung’s RD budget increased till the year 2007 linearly. But there is decline in the percentage of sales in the year 2007, which suggests that the Samsung will need to rethink this strategy. There is an urgent need to optimize the cost related to Samsung’s RD expenditure to prevent the decline of sales in future. Samsung globalized their RD network worldwide to develop technologies which can be commercialized in the future. Basically the main idea behind the globalization of RD network is to: * Focus on innovation and generating new products for global market. There is a huge scope of product improvement. * This provides an access to the emerging markets. * Leverages the market opportunity for the firm. User- Centric Design Philosophy Samsung’s philosophy was to strike the balance between the reasons and feelings. This was done by them with the rationalization of the design of product by using geometric and technological par ameters and enhancing the design to the product so that it can make the emotional connection with the user. Their global localization strategy helped them to become a top class consumer electronics company. Marketing Samsung used electronic processes to achieve their vision of leading in digital convergence. The Convergence and integration between manufacturing, promotion distribution of electronics included releasing, promoting and marketing. This thing helped Samsung in improving: * Brand Image * Helped in product differentiation * Better value propositions or bundle of benefits to the customers. This graph shows net sales and operating profit of Samsung Electronics 2007 Samsung Electronics’ E-processes comprised of: The SCM, RD management and Customer management processes were integrated with ERP (Enterprise Resource Planning). ERP implementation provided them a wider access to the Samsung Electronics’ operations. This improved their overall processes and improved efficiency. Competitive Landscape: Landscape| SamsungElectronics| Apple ComputerInc. | LGElectronics| Nokia Corp. | Sony Corp. | MotorolaInc. | Product Offered| Consumer electronics(LCD TV’s,MicrowaveOvens, PC’s, etc. ) | PC’s, portable music players,Mobile communication devices, etc. | Consumer Electronics( mobile handsets,Front loading washing machines, AC’s, etc. )| Leading Mobile Comm. Company( started as wood pulp producers)| Electronic games,Motion pictures, Financial services, etc. Mobility solutions, mobile services, cellular comm. Devices ,etc. | Innovation DesignMarketing| Focuses on ‘Reason’ and Feeling to create a design and used global localization strategy to establish as a first class consumer electronic company(user centric)Digital convergence using E-Processes and efforts in improvi ng design by investing in RD| Occupies ‘feeling’ zone and emphasis on the simplicity of products in terms of design and usability. Improvement in design and product features| Concentrated on 5 areas:Mobile comm. digital appliances, digital displays,Digital media and home networking and design their products by using 4 values: Theme, style, interface and finishOriginally produced electronics for mass consumption but later transformed to produce premium consumer products for attracting premium customers and to gain brand image| Adopted telecom. as its core business designing was based on 3 principles: Simplicity,Relevance and ExperienceProduct categorization is done by: ExploreLive classic, classic, achieve and entry and communicating brand value to the customers| Creates value added products by doping 4 principles of design: Originality, Lifestyle, Functionality and UsabilityDo not rely on customer surveys and create value added user experience through feature design, concept development and eco- friendly sustainable design| Focus on two criteria’s for design the products for their consumers: personalization and socializationPaid attention on development of new revenue generating services and technologies and enabling customers to experience media mobility. | Comparison of percentage sales It is clear from the graph that both Nokia and Motorola are ahead than Samsung in terms percentage of net sales. This means that Samsung needs to redesign and reform their business network to gain competitive advantage from its competitors. Moreover in 2007, there is a slight decline in sales for Samsung which is a cause of concern. Though, Samsung is relatively doing well as compared to its competitors Apple, LG and Sony. Conclusion We can analyze the whole case by using Porter’s legacy which deals with innovation strategy. There are five forces to develop a competitive innovation strategy: The five forces are : * Relations with suppliers: It means that Samsung needs to improve their relations with the suppliers. This can be done with Suppliers relationship management and by bringing the suppliers on a single platform. * Relations with buyers: Customer is the king. There is a need to improve their relationships with the buyers or customers by developing appropriate marketing strategy, timely delivery of the products and supply chain management * New entrants: It is important for Samsung to analyze the threats from new entrants in the consumer electronic market. * Substitutes: With the emergence of chinese products in the market which can act as the substitutes for Samsung products . Hence, it is important for Samsung to implement Generic technology strategies which includes: * Cost leadership (e. g. Lower/cheaper material input, logisitics) * Differentiation (e. g. Enhance features, deliverability) * Cost focus (minimum features) * Differentiation (niche markets) * Rivalry among established firms: There is a strong competition between the already existing firms like Nokia, Sony, Apple, LG, etc. Therefore ,Samsung will have to improve its competitiveness in the market. In order to sustain its position in the near future Samsung will have to consider all the above mentioned points.

The Dissolution Of Marriage Bonds - 1511 Words

The dissolution of marriage bonds in the society today is no longer an issue spoken in hushed tones behind doors as in previous times. Statistics have indicated an increasing rate of divorce in countries like Belgium and Chile as being very high and only a few places like the Philippines depict low rates (Kittleson, et.al, 2005). It is on account of these developments that we seriously ponder and guess on what really caused the sudden rise. Is it a problem with the individual or is it society’s drawback? It is commonly quotes that half of the marriages that exist today end up in divorce. Taking the example of Canada, latest studies have found that four in ten first marriages end in divorce (cbc.ca, 2015). What has drawn attention is not just the figures but it is the comparison between the present and the past figures and the rate with which they are rising (Kittleson,et.al, 2005). Divorce indeed has existed over many generations. The reasons given for divorce in society have not really changed much but have only become more complicated because of the societal dynamics. While pursuing solutions to this issue, strategies have been laid out just like that applied to many other problems’. Such is the case that various professionals who include researchers, scholars, sociologist’s and many others have made attempts to figure out what exactly is the source to divorce. Here, the big question is whether it is a problem with society or with theShow MoreRelatedChildren Coping Wi th Parent s Dissolution975 Words   |  4 Pageswith parent’s dissolution have more problem adjusting to life events: â€Å"Research on interparental conflict and child adjustment† has shown that parental conflicts that are overt, intense, and child related are more strongly associated with child maladjustment than conflicts that are less evident (covert), intense, and not child related† (Davies Cummings, 2006; Grych Fincham, 1990). In a long term consequence, there are chances that they, when growing up, do not believe in marriage, and the riskRead MoreThe Dissolution Of Marriage Is Often An Emotionally Draining1624 Words   |  7 PagesThe dissolution of marriage is often an emotionally draining and stressful situation to all parties involved. It is the demise of hopes and dreams that the couple once shared together. Divorce brings several changes to a once unified family. Additionally, the financial and legal disputes are extensive, along with mediation an d custody schedules if children are involved. Divorce forces people into a new way of life, with the brokenness of the marriage that lingers on, long after it is dissolved. DivorceRead More Marriage and Relationships - The Downside of Living Together771 Words   |  4 Pagesplunge. Living together before marriage has become so popular that approximately half the couples in America participate in this activity (Gorrell 16). Some couples choose to live together to test their compatibility and possibly avoid an unsuccessful marriage. With the number of marriages ending in divorce these days, it sounds reasonable that many couples want to give marriage a trial run before making any formal commitment. But do the chances of a successful marriage actually improve by cohabitingRead MoreLegal Issues For Gay And Lesbian Adoption And Parental Rights1626 Words   |  7 Pagesregarding parental rights upon dissolution of a heterosexual union or relationship. Translation and practice of these laws can even vary between different counties in the same state. With this in mind members of the gay and lesbian community must find the most legally binding way to protect their parental rights within the state in which they reside or any state that in which they may reside in the future. Even in with the establishment of the new laws legalize marriage among gay and lesbian citizens;Read MoreDivorces Have Negative Effects on Children Essay1050 Words   |  5 PagesIntroduction In our nation divorce is a big part of life. Divorce is the legal dissolution of marriage or the termination of an existing relationship or union. Divorce starts with two adults but always ends up impacting the children in the biggest way. Sons and daughters of divorce often feel confused and abandoned, lose their family structure, and experience identity crisis. Many parents never bother to think of how divorce will affect their children. Children are impacted byRead MoreAttachment Theory Of Divorce756 Words   |  4 Pagesand their children. Attachment theory of divorce Brooke Feeney and Joan Monin describe how attachment bonds are just as vital to survival and fitness as are reproduction and nutrition. These bonds are strong and persistent ties that are activated whenever a person feels threatened. Their purpose is to help individuals seek protection and security when proximity is needed. These attachment bonds, especially in adult romantic relationships, require that a partner is trustworthy, available and responsiveRead MoreCommunication And Relational Closeness Between A Parent And A Child971 Words   |  4 Pagescompetence and relational closeness to further understand the role of communication in a divorce and its ability to affect the family unit. Ambiguity and Relational Closeness Divorces happen at high rates and, many times, divorces often affect marriages with children (McManus Nussbaum, 2011, p. 501). During the divorce, it is common to find that parents are less committed to particular stances and may rely on ambiguity more often in their comments (McManus Nussbaum, 2011, p. 501). CommunicationRead MoreDivorce And The Effects On Child Development1577 Words   |  7 PagesJuly 3, 2015 Divorce and the Effects on Child Development Although needed in severe cases of abuse, divorce harmfully impacts, wives husbands and children. The lack of understanding of the primary nature of marriage has brought about a withdrawal from the institution of marriage. Parents need to slow on the uptake and proceed with care before the decision is made that divorce is the best solution for the child. Parents’ marital misery and friction harmfully affect their children’s happinessRead MoreThe Effects Of Divorce On Children And Females1554 Words   |  7 Pagesthis is a bond (Lancaster). This means that humans were not meant to be with one mate their whole life. People only stay by this tradition so that children can grow up with the bond of both parents and not have to leave full responsibility on one parent. Couples without children, however, stay together because that is how they were raised, and that is what they are supposed to do in the eyes of god. â€Å"Marriage rates have increased between the years 1963-19 75† (Gruber). Although marriage is meant toRead MoreThe Old Testament And The New Testament1626 Words   |  7 PagesWorld Testament advocates the ownership right over marriage and the emerged laws allowed a capital punishment in the instance of the discovery of ‘infidelity’. Even today, the same anti-civilization legal heritage package and outrageously severe unwritten rules represent daily routine in the most conservative and primitive corners of the Globe. Marital fidelity defended by force and violence is definitively unsustainable practice and turns â€Å"†¦marriage into an enforced consolidation of an imaginary right

Martin Luther King Jr. and the Civil Rights Movement Essay

African American people have come a long way from the illiterate slaves, who were once picking cotton in fields, to powerful political leaders. A prime example would be President Barack Obama, the first African American president of the United States of America. But first we must ask ourselves, how did this occur? Who lead African Americans to better living standards? Civil rights leaders, such as Sojourner Truth, Harriet Tubman, and Rosa Parks, just to name a few. However, among these great names in history, there is one that stands out, and that man is Dr. Martin Luther King Jr. Dr. King gave hope to those in need with his awe inspiring sermons he performed at the church his grandfather founded. He changed foes to†¦show more content†¦After Crozer in 1953 he attended Boston University to complete his residency for his doctoral degree, which he received in 1955. During that time he met Coretta Scott, who would later become his wife in June, 1953. From this union the y would create four children: Yolanda, Martin Luther King III, Dexter Scott, and Bernice (Bio.com). Gandhi’s impact on King Mohandas â€Å"Mahatma† Gandhi was a spiritual leader from India. Dr. King was inspired by Gandhi after hearing a delivery by Dr. Mordecai Johnson president of Howard University. His words about Gandhi inspired King to want to learn more about him. He purchased all the books he could find and grew more passionately about Gandhi’s beliefs. Gandhi believed in non-violence. Gandhi tested various methods of non-violence. He felt that having high standards and morals did not make one weak. Gandhi felt that good should prevail over evil. Kings’ Christian background coincided with the beliefs of Gandhi. He felt that despite their ill will toward you that you should love your enemies and the proverbial â€Å"turn the other cheek†. King stated that â€Å"As I read, I became deeply fascinated by his campaigns of nonviolent resistance. As I delved deeper into the philosophy of Gandhi, my skepticism concerning the power of love gradually diminished, and I came to see for the first time its potency in the area of social reformShow MoreRelatedThe Civil Rights Movement : Martin Luther King Jr.1468 Words   |  6 PagesThe Civil Rights Movement is one of the greatest things in this world we are most grateful for. If we lived during the time of segregation it would have been a difficult time for us because anyone with a different skin tone would not have equal rights like the white Americans did. Furthermore, there were many people who did things to give people with color rights. Of these people was a pastor named Martin Luther King Jr. he contributed greatly to the field of Civil Rights movement with marchesRead MoreMartin Luther King Jr. and the Civil Rights Movement 597 Words   |  2 Pagestheir rights? People who did not let anything get in their way, no matter how tough times got? This place was American during the 1960s. Change in American was about to come and the people in American were going to make sure it happened. The 1960s was a time of determination, self-expression, and excitement. The 1960s came with many ups and downs. But there was many people in the 60s that made a change during that time and their legacy still has an affect on us today. People such as Martin LutherRead MoreThe Civil Rights Movement : Martin Luther King Jr.1174 Words   |  5 Pagesmemorable figure that revolutionized equally in the United States is Martin Luther King Jr. King was an activist leader during the Civil Rights Movement who nonviolently protested along with many of his followers, involving civil disobedience, peaceful symbolic protests and economic noncooperation. He used great and powerful speeches regarding racial discrimination and used other ways to fight back against inequality. For instance, King was arrested for nonviolently protesting in Birmingham when the cityRead MoreThe Civil Rights Movement : Martin Luther King Jr. Essay1690 Words   |  7 PagesA civil rights leader by the name of Reverend (PBS, 2016) Martin Luther King Jr. changed the world he occupied and chang ed the future course of the United States of America by advocating for desegregation. Martin Luther King Junior was on a mission to end the segregation of the African American community. Segregation was the post result of slavery throughout the United States of America which enslaved Africans. He challenged the status quo of the time. Protesting peacefully and advocating for socialRead MoreThe Civil Rights Movement : Martin Luther King Jr.1305 Words   |  6 PagesThe Civil Rights Movement was a crucially essential and impactful part of American history. Since the beginning of the first colonies, racism, segregation, and mistreatment has been present in our country. First coming to the new lands through the Triangular Trade, African Americans have suffered of a lack of humane rights. As they stood up for themselves, and other non-African American supporters with them, they lead to the unraveling of one of the longest successful trials that have been foughtRead MoreMartin Luther K ing Jr And The Civil Rights Movement1134 Words   |  5 PagesWhen we think of the Civil Rights Movement, we often think of the most prominent leaders like Martin Luther King Jr, Rosa Parks, and Malcolm X who’ve surely paved the way for the beginning of the movement. However many times we overlook the ones who aren’t talked about in the classrooms during Black History Month, or when we’re discussing the Civil Rights Movement. In response, I dedicate my paper on an African-American Organization to those who promoted the freedom and rights of Black Americans andRead MoreMartin Luther King Jr. : The Start Of The Civil Rights Movement1008 Words   |  5 PagesEssay The Civil Rights movement was a push to expand the rights of African Americans in the United States. It is widely known that Martin Luther King Jr. was the figurehead of this movement he got his start in the Montgomery bus boycotts as he organized and spoke on behalf of the African American community in Montgomery and worked closely with Rosa Parks and other civil rights activists. Although this is where the movement’s most prominent leader got his start, it should not be consideredRead MoreThe Civil Rights Movement : Dr. Martin Luther King Jr.1168 Words   |  5 Pages Lundberg 36). In a London speech that Dr. Martin Luther King Jr. delivered to the Christian Action Group on December 7, 1964, he discusses the positive gains that have been achieved by the civil rights movement. In this speech King provided his audience with several facts on how the people have came a long way from where they began and that the civil rights movement has made a great progress in its struggle for equal treatment under the law. In King s speech, he begins by claiming that they haveRead MoreThe Civil Rights Movement : Dr. Martin Luther King Jr.1050 Words   |  5 PagesPerseverance The Civil Rights Movement was a critical time in the history of the United States of America. In this time of fighting, brutality, and injustice, leaders arose to fight for equality for all, one, in particular, was Dr. Martin Luther King Jr. Dr. King is well-renowned for believing in something and standing up for it, even though the repercussion of his actions resulted in serving time in jail. While he served his time in Birmingham, he wrote a lengthy letter to inspire and admonishRead MoreDr. Martin Luther King Jr. and the Civil Rights Movement Essay1269 Words   |  6 Pagescontroversy.† (Famous civil-rights†¦) As Martin Luther King, Jr. said, the â€Å"measure† of a man comes not when things are going well, but when things are times are challenging. In the time of the Civil Rights movement, lots of African American people were measured by how they managed difficult situations. The Civil rights movement had many influential leaders and events. The overall i mportance of the movement was the profound impact it had on American life. The Civil Rights Movement had many important

Cognitive Behavior Therapy Basics and Beyond

Question: Discuss about the case study Cognitive Behavior Therapy for Basics and Beyond. Answer: Introduction On the theory of the counseling that has reflected on in respect to my personality and the behavior is the Behavior cognitive theory. According to me, this theory has stood among the rest because it inspires on the clients and has helped many change their lives through positive thinking. The way I know myself is am positive in every situation, and I try as much as possible to make changes to any areas of concern. (Wills, 2008)This can be through inspiring others to see possibility even on the difficult tasks that they face. There is no need of holding grudges to others who wrongs you and there is a need to move forward in a given situation rather dwell on the past. Therefore, in the reflection of these aspects, I believe the CBT theory used in counseling would help build relationships and mend the torn bridges with the clients to have a prosperous life. On my research have seen the theory has some similarities in my behavior and personality and this therapy would thus be useful with my life as a counselor. Nonetheless, there the theory has some goals and principals that can greatly guide me on the journey of a career in counseling. Brief history of the behavior theory Emotive Behavior Therapy also referred as REBT by one scholar called Dr. Albert Ellis in the This theory was developed from an earlier form of therapy that was regarded as the Rational 50s. In the 60s the theory was further developed by Dr. Aaron T Beck and called it CBT and since has been used as an effective approach to counseling method and therapy to many clients(Wills, 2008). There is much research on counseling that has been done and they all conclude that CBT is the most efficient and widely used method of treatment for the health professionals to clients with issues of stress and depression (Brownback, 2016). I have learned that the primary goal of this therapy is to encourage individuals to change their behaviors in some issues and become more aware of themselves. This treatment focusses on the ways to modify the client behavior, and it concentrates on the main agenda of the problem facing the client to reflect on their issues that affect them. (Brownback, 2016)The key features of this theory are that it is goal oriented and focus on the problem so that at the end there are positive changes that will be seen. On this characteristic, it can be reflected on myself in that I like setting my goals, and I do everything possible to make sure I achieve them. The focus that has made me realize a lot is to develop an understanding of the goal that you entail to reach and work on those tasks. For me to understand the purposes of this theory I decided to do research on some case studies. One such case study that I found to me of interest was on Dr. Judith Johnson, where she carries a session with a girl who has symptoms of depression. The young woman explains at a depth of how she is stressed and she been putting herself with a lot of pressure to pass in her university studies which are not yielding any good results on her grades. While the young girl explains this the counselor Dr. Judith explores on what has been causing these behaviors. The conversation they had explored that the divorce that the parent of the girl and the stress she had on the exam were the primary reason. Judith then focused on what was causing the client stress and every time there was a reaction of distress on the young girl. The central aspect of the therapy is to focus on the issue and try to come with a resolution that will bear positive changes on the client. I loved in this case in the sense the counselor focused on the problem that affected the client and how she tried to make the client aware of her behavior. The principal of this theory essentially focuses on how effective the therapy can be carried out in a given session with the client and on how to create the goals of creating and instilling good behavior and thought to the client. According to Judy Beck, highlights that the CBT requires there should be a good client-counselor relationship, and it should entail goal oriented and a problem focused in each of the session that they are into. After some research, I found that every principal is focused on the client and the behavior. The main components of a good client and therapist relationship there should be the presence of a counselor who can clearly show engagement of a body language. (Hawton, Salkovskis, Kirk Clark, 1989) Some of the signs can be eye contact and sit in an upright position will facing the client. In CBT, the client-counselor relationship is significant to work effectively and reach the intended goals. This therapy needs to have a relationship that is established to have a positive health outcome. (Brownback, 2016) The counselor needs to have compassion, empathy and be confident to the client to help meet the goals intended. This theory has clearly reflected on how I am in that am empathic especially when my friends or family tells me of issues affecting them. The CBT approach has been found to focus on the goals and the problem of the client. These aspects have been reflected in my personality most of the time. I believe every problem can be solved, and I always try to focus on fixing the problem that affects me through working around the problem. Some skills I realized I had them and were my firm hold on my personality when I studied this theory. The primary concern is to focus basing on the problem affecting the client and ways to resolving them to enable them to change their behavior positively. The blending of this theory has allowed me to apply a therapeutic process in that it is comprehensive enough to be able to account for the complexities of the human behavior. (Hawton, Salkovskis, Kirk Clark, 1989)This affects especially the various type of client and their particular problem consideration. It is imperative for the counselor to have a strong understanding of this theory of counseling and the therapeutic approach to have a strong base of their practice for the provision of the services and techniques to meet the needs of the clients. Nonetheless, it is significant for a counselor to integrate their personality, strengths and the areas of interest to help the client in the best possible way based on personal set skills. As a therapist, it is important to learn new techniques and strategies to apply to a particular framework of counseling. My unique theory of CBT is essentially a key to the concepts that are found on the psychodynamics and the humanistic approaches. (Beck, 1979) According to a scholar, Beck suggests that it is vital to understand the past and the people we are today and what the directions we entail to take are and ways to accomplish the goals that are set. It is important to understand that individuals contribute to their psychological problems and the symptoms that are unique to the way the events and situations are interpreted. I have come to learn that various factors have a reciprocal cause and the effect of our relationship; some are the cognitions, emotions, and the behaviors. (Brownback, 2016) The theory of CBT tends to major emphasize on the importance of the goals, their purposes, values and their meaning. These aspects would be significant to the counselor to understand the needs of the client and be able to help them effectively. According to Ellis believes that emotions of individuals come mainly from their beliefs, evaluations and the reactions to the various situations of life. (Johnson, 2014) As individuals, we sometimes lean on the irrational beliefs from significant others more so from our childhood and us sometimes actively reinforce the self-defeating beliefs and keeping ourselves emotionally disturbed. The use of this theory has helped clients on changing on their rational thoughts and assist them to understand the aspect of the vicious circle of blaming themselves processes, in turn, change their self-defeating behaviors. Sometimes individuals often create a negative effect on the self-fulfilling prophecy and the fail due to the fact they had said they would do so(Johnson, 2014). I have come to know how the positive thoughts are and on how we tend to see ourselves. A counselor needs to teach the client the need for the self-acceptance. (Beck, 2011) Sometimes there is the use of the rational emotive imagery when the client imagine themselves when thinking, feeling and also behaving in the way they intend to think, feel and act in the real life. I have come to understand how the mind is, and I believe this kind of the therapy would be beneficial to all the clients who have been struggling with low self-esteem while they are on the aspect of forming their identity (Fowler, Garety Kuipers, 1995). A counselor can use the various behavioral technique and role-playing to help them to explore on the problem that is facing them. The behavioral technique is like systematic desensitization and the training of the relaxation. This therapy of cognitive by Aaron Beck is an insight-focused therapy that majorly emphasizes on the recognition and changing the negative beliefs and the thoughts of the clients. Individuals tend to be disturbed especially when they label and evaluate on themselves based on a set of rules that may be unrealistic. (Johnson, 2014) I agree with this statement in that it is the therapist role to help the clients in discovering these misconceptions on themselves. These therapists should be directive, and the focus should be focused on thinking and acting rather than only on the expression of the feelings. I think that expressing the feelings can be efficient and can be highly therapeutic. Nonetheless, I do not agree with Ellis when he stipulated human beings do not need the love and acceptance from others to feel worthy. To me every individual need to have at least a close relationship with another person to be emotionally healthy. There is a need to feel appreciated by other people and supported to accomplish a given task (Beck, 2011). I believe any therapy should be focused on encouraging success and looking forward to a hopeful future. The changes the clients makes in their life determines their success. Each person can grow and live a fruitful life if only you confront the things that are affecting you emotionally. Conclusion Counseling is a process of helping other individuals who are going through stressful situations. Therefore, many people who seek counseling therapy help is when they have problems that can range from emotional or depression. The use of cognitive behavior theory has been widely used by many health professionals today to help their clients. CBT believes that individuals contribute to their psychological problems and symptoms that effect on their events and the situations. The aspect of our emotion and the behavior have a reciprocal cause, and they produce the effect of the relationship. The theory has clearly demonstrated similar perspective in respect to my personality and behavior. Am a goal oriented individual and a problem solver in every issue that I face, the same applies to this therapy the counselor should aim at doing all they can to help the client facing the various emotional or have low self-esteem. I know will make a good counselor in that the goals I have acquired and skills are in line with the use of this theory. Listening to people on their problem and trying to provide solution has always inspired me every moment. I like setting the short-term goals and try to do all I can to achieve them. A good counselor should be supportive, patient and a good listener to the client that need help and should always try to find the best possible solution. References Beck, J. S. (1979). Cognitive therapy. John Wiley Sons, Inc. Beck, J. S. (2011). Cognitive behavior therapy: Basics and beyond. Guilford Press. Fowler, D., Garety, P., Kuipers, E. (1995). Cognitive behaviour therapy for psychosis: Theory and practice (Vol. 25). Wiley. Hawton, K. E., Salkovskis, P. M., Kirk, J. E., Clark, D. M. (1989). Cognitive behaviour therapy for psychiatric problems: a practical guide. Oxford University Press Johnson, J. (2014, Oct 23). Case study clinical example CBT: First session with a client with symptoms of depression (CBT model). Retrieved from https://www.youtube.com/watch?v=7LD8iC4NqXM Wills, F. (2008). Assessment, formulation and beginning CBT. In Skills in cognitive behaviour counselling and psychotherapy (pp.1634). London, England: Sage Publications. Brownback, M. (2016) 10 Principles of Cognitive Behavioural Therapy (CBT) Retrieved from https://brownbackmason.com/articles/10-principles-of-cognitive-behavioral-therapy-cbt